Blink
 
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Blink

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By Malcolm Gladwell

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"...enlightening, provocative, and great fun to read." - Booklist

In this follow-up to his huge bestseller The Tipping Point, Gladwell uses case studies as diverse as speed dating, pop music, and the research of Dr. John Gottman to reveal that what we think of as decisions made in the blink of an eye are much more complicated than assumed.  

"The book features the fascinating case studies, skilled interweavings of psychological experiments and explanations and unexpected connections among disparate phenomenon that are Gladwell's impressive trademark."  - Washington Post



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Drawing on cutting-edge neuroscience and psychology, Gladwell shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Displaying all of the brilliance that made The Tipping Point a classic, the author reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.